Canada's tech giant Research In Motion Ltd,
now renamed as BlackBerry, has launched the much delayed BlackBerry 10
with a slew of new features and innovations.
It's been more than a year since the launch was supposed to happen, but
BlackBerry took the stage in Toronto, London, Dubai, Paris,
Johannesburg and New York to showcase what they've been laboring over
during this period of hibernation, reported Xinhua Thursday.
They
unveiled the first two phones in the series, a sleek Z10 touch screen
phone, and a Q10 that carries the iconic QWERTY keyboard BlackBerry
loyalists love.
Remarketing the products with a new, unified brand name, the company's
CEO Thorsten Heins said at the New York launch that they're hoping to
start afresh and rebuild their brand with this launch.
"BlackBerry has changed, we have re-designed the BlackBerry experience,
we have re-engineered our products, we have re-invented this company
and we want to reflect this in our brand," he said.
"We are now more than ever a company that is united in our vision for mobile computing, and it all starts today," Heins said.
Some of the new features include a speedy predictive keyboard, a hub
for social media addicts to unite all their different accounts and
information, BlackBerry Balance which allows users to separate work from
play on a secure system, an impressive time shift camera that allows
you to choose the best photos by capturing moments before and after you
snap the photo.
Known as the Smartphone pioneers that launched the very first
Smartphone back in 1999, BlackBerry has descended from the top of the
game to just a phone of the past.
Apple Inc's iPhones and devices powered by Google's Android have
captured the market over the last few years, leaving Blackberry makers
in constant efforts to keep up.
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