Surpassing its own
record, Xiaomi has announced that it has shipped more than 10
million smartphone units worldwide in October. CEO Lei Jun announced the new
achievement through a social media post. The Beijing-based company had originally hit the benchmark of
10 million smartphone shipments in September.
Jun posted
the shipments record on Monday evening through Chinese microblogging site Weibo.
The post accompanied a teaser image suggesting the forthcoming sale of the Mi
5X in China.
Xiaomi VP and
Xiaomi India MD Manu Kumar Jain, in a separate tweet, highlighted that the
company shipped over 10 million units for two consecutive months. "@Xiaomi
shipped 10M+ units globally in the month of October [sic]," Jain tweeted.
The new
record emerges days after Jain revealed that Xiaomi shipped over four million smartphones
in India within a month - during the Diwali festive season. The
company even sold over a million devices through its native Mi.com site and was
touted to become the leading mobile brand on e-commerce sites Amazon and
Flipkart.
Since its
debut in India back in July 2014, Xiaomi has been competing against its
home-grown competitors like OnePlus, Oppo, and Vivo as well as matured players
such as Apple, Samsung, and Sony. The company is already considered among the
top five smartphone vendors globally and most recently became a Google partner for launching
the next phase of Android One.
The growing
demand for affordable smartphones is widely helping Xiaomi expand its market
presence. Earlier this month, the company reportedly stated that it is set to ship 90 million smartphone
units by the end of 2017, overtaking all its existing records.
The Mi brand owner is also set to take on Huawei to become the market leader in
China in 2020.
According to
a recent report by Counterpoint Research, Xiaomi's market share in India reached 22 percent in the third
quarter this year, up from six percent reported in the same
quarter last year. A Canalys report echoed the growth story by underlining that
the Chinese company shipped 9.2 million smartphones in
the Indian market in the third quarter. That mark enabled the
company to become the second largest smartphone vendor in the country after
Samsung.
In addition
to its prominence in China and India, Xiaomi is reaching worldwide markets with
inexpensive offerings. The company started testing its handsets on US carriers back
in November 2016, and the Redmi Note 5A Prime was spotted on
the US FCC site last month.
Earlier this
week, Microsoft CEO Satya Nadella visited Xiaomi's headquarters and met with
CEO Jun and other executives. Jun revealed the meeting and mentioned a
"very close cooperation" with the Redmond giant over phones, laptops,
and cloud services. This hints at some large-scale developments by the company.
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